On June 24, 2020, the Alfa Romeo brand will mark a new prestigious milestone: we will celebrate 110 years distinguished by technological innovations, sporting successes and memorable creations on four wheels. To celebrate the event, the Centro Stile Alfa Romeo has created a new logo to feature on the cars and to support all the brand's initiatives during all the events planned for 2020. Faithful to the brand’s most iconic elements, the "110" is a dynamic suggestion in graphic form of the transition between the past and the future.
Concentrating all the activities and celebrations of such an important birthday on a single date would be unfeasible, so the brand will surprise its many fans and others with a busy calendar of events. A number of events will take place throughout the year, from the Mille Miglia and the Goodwood Festival of Speed via the celebrations at the Museo Storico. And there's more. Brand-new publications will tell the untold story of Alfa Romeo, including points of view from outside the automotive world, involving a wide range of fields: curiosities, anecdotes and more from Italy's historical and social development.
The new “110 Alfa Romeo” logo
To honor the 110th anniversary, the Centro Stile Alfa Romeo has created a specific logo to summarize the brand’s strengths, that unique ability to bring together technology, driving pleasure and beauty. Continuing from the centenary celebrations, the number itself forms the logo. The first two “1” figures are presented in a perspective that gives the number an impression of transition from the past to the present, climaxing in the “0”. One of the most characteristic and recognizable elements of the Alfa Romeo logo can be found within the “0”, the “Biscione”. The establishment date and this year, 1910-2020, will complete the bottom of the circle. In this way, the numbers together with the iconic form will breathe life into an immediately recognizable, unfussy brand, as is the case for every car branded with the “Alfa Romeo” logo.
The Museo Storico Alfa Romeo, the hub of the celebrations
On 24th June, the Museo Storico Alfa Romeo will host both clubs and fans. However, before and after, there will be many opportunities to celebrate the anniversary and to retrace the steps of a glorious history that constantly looks to the future.
Alfa Romeo passion at the major motoring festivals
Alfa Romeo has always been a linchpin of the major events in the sports and automotive calendar. On the 110th anniversary - from the 13th to 16th of May - the “Red Arrow” will be present during Mille Miglia on the Brescia-Rome-Brescia track with unmissable celebrations taking place in the run-up to the historical re-enactment.
Surprises will also be in store at the renowned Festival of Speed at Goodwood: from the 9th to 12th of July, Alfa Romeo will be the guest of honor and will receive a tribute to its anniversary during the legendary Hillclimb.
These and a wide range of other events throughout this packed year of celebrations will play their part in consolidating the legend of the brand and the enthusiasm of motorists who decide not only to get behind the wheel of a mechanical creation built around driving pleasure, but also to satiate their passion.