Alfa Romeo Giulia opens 2018 with more awards


Posted by on 16 January 2018

The Alfa Romeo Giulia has opened 2018 with yet more awards to add to its bulging trophy cabinet with awards from both sides of the Atlantic presented to the Giulia, with leading UK performance magazine ‘evo’ giving the Giulia not one, but two awards, and in the USA ‘Motor Trend’ lauding the Giulia with its 2018 Car of the Year title.

The new awards join a remarkable list of wins and not just for the obvious areas of style and performance, with the Giulia wining plaudits for its safety, interior design, engineering and, most presciently just after its launch, a prize for being a car to watch in future months.

Given this its no surprise that the Giulia also picked up awards on both sides of the Atlantic as being a future classic car and as being the Game Changer of the Year, along with a major factor in Alfa Romeo being named twice as Brand of the Year.

Geographically the awards have come from some surprising places too. Who could guess that Texans, the lovers of everything big, would pick the Giulia as the ‘Car of Texas’? JR Ewing would be most surprised. Germans, British, the Irish and more have all fallen in love with the Giulia.

Back in New Zealand the Alfa Romeo Giulia comes in two award winning versions - the UK’s ‘evo’ gave a car of the year title to both versions - the 206 kW Alfa Romeo Giulia Veloce at a recommended retail price of $79,990 plus on road costs and the stupendously fast 375 kW Alfa Romeo Giulia Quadrifoglio at $134, 990 plus on road costs.

Speaking of ‘evo’, the UK’s leading performance magazine, in its 2018 awards the Italian marque is the only manufacturer to scoop two spots in its top ten list of the best cars.

James Disdal, road test editor at evo, commented: "The glorious Giulia Quadrifoglio, the Supersaloon that’s shot through with the soul of a supercar."

Meanwhile, the Giulia Veloce, which sits just below the Quadrifoglio in the Alfa Romeo Giulia line-up, was shortlisted in the top ten as evo’s ‘Sports Saloon of the Year’.

David Vivian, evo contributing editor, said: "We all agree that the Giulia Veloce looks and feels as if it benefits from all the special parts and effort that went into creating the terrific Giulia Quadrifoglio… making it the best all-round sports saloon you can currently buy."

Meanwhile over the Atlantic Motor Trend's Car of the Year program is open to any all-new or substantially upgraded 2017 model year vehicles. Rather than being compared against one another, contending vehicles are first put through Motor Trend's full battery of performance tests to measure acceleration, braking, and limit handling.

All contenders are then evaluated on three separate courses at a professional automotive test center before finalists are selected. Out of its third-largest field ever - Motor Trend's judges narrowed the field to eight Car of the Year finalists, including the Alfa Romeo Giulia.

"Motor Trend's judges agreed that the Alfa Romeo Giulia is the new ultimate driving machine," said Ed Loh, Motor Trend Editor-in-Chief. "Alfa Romeo developed a car that is perhaps the finest handling sedan on the market."

All "Of the Year" contenders were selected by Motor Trend judges and evaluated against six key criteria: advancement in design, engineering excellence, safety, efficiency, value, and performance of intended function. The 2017 Alfa Romeo Giulia best represents these six key elements, which also characterize what consumers most want in their next vehicle.

Back in Old Blighty, the Autocar Awards made it clear that the Giulia is more than a superb car, it is a game changer for Alfa Romeo and car buyers. As Autocar says, its 'Game Changers' are cars that 'bring new, higher standards to their classes, or because they defy conventions to benefit buyers.'

Of the Giulia, the Autocar judges said: "The Giulia is a riveting, idiosyncratic and striking entrant into a class usually defined by an understated brand of superiority." And Mark Tisshaw, Editor of Autocar, added: "This is not only the most competitive Alfa Romeo saloon since the last Giulia was launched more than half a century ago but, crucially for anyone with Alfisti blood lurking in their veins, it's the most likeable, too. With its incredible performance and exciting handling, the Giulia is everything you'd want an Alfa Romeo to be."

US Magazine Car and Driver prepares a demanding test to produce a list of the best ten cars in the USA market for the consideration of its readers and their purchasing plans.

"Every year, we gather all the new sub-$80,000 cars for a meta test of automotive virtue," said Car and Driver. "Sixty-five cars, 10 days, 26,000 miles, 58 ballots, 502 doughnuts, one rainstorm, zero traffic citations. We crunched the numbers and here you have it: the 10Best Cars for 2018."

Rather than limiting entries to only all-new or significantly redesigned vehicles, Car and Driver invites returning winners as eligible for its 10Best awards, making the pool of candidates much larger and more competitive.

"High-fidelity steering and innately easy response define the Giulia as it comes to life in your hands. The efforts are never high, but a deliberate grip on the wheel is required as the Alfa shifts and pulls, subtly but faithfully exposing where there’s grip and where there’s none," said Car and Driver. "Acceleration comes earlier and earlier as confidence builds. And even with iron rotors, our car’s brakes never fatigued."

The UK’s Octane magazine gathered some of the world’s famous car enthusiasts to test the Alfa Romeo Giulia against its rivals. Now in its seventh year, it was judged by an illustrious panel of car experts, including TV star Jay Leno, Pink Floyd’s legendary drummer Nick Mason and five time Le Mans winner Derek Bell.

For the Performance Car of the Year winner, judges were looking for a model that appealed to head and heart, providing drivers with the latest advanced technologies and an exhilarating driving experience for under £100,000.

The Octane Award judges said: "This is Alfa Romeo back to its brilliant best with a car that's as good to drive as it is to look at. It's sensationally fast, yet full of feel and with huge reserves of grip to match the big helpings of power. And when you don't want to drive fast, it'll potter around perfectly happily, too - a true, all-round performance car".

You’d expect the likes of Jay Leno, Nick Mason and Derek Bell to fall for the charms of the Giulia, but what about at an automotive rodeo corralled by the Texas Auto Writers Association (TAWA)? Well, at least the test wasn’t held in a dirt lined stadium or out on the range, rather it was at the Circuit of The Americas (COTA). With its 20 turns, 133-foot hill and a coned-slalom segment in the straightaway, the 3.4-mile track at COTA provided a world-class driving experience for evaluating vehicles in side-by-side comparisons unlike any other automotive media event

"The Giulia Quadrifoglio took to the track at Circuit of The Americas and thoroughly impressed our journalists with its nimble handling, compelling Ferrari-derived 505-horsepower V-6 engine along with its true Italian flair," said Nic Phillips, President of TAWA. "Alfa Romeo has created something original, something extraordinary in just about every measure with the Giulia Quadrifoglio - one of those cars you have to experience to believe - whether you’re on the track or looking for a smile-inducing drive to work, this sedan delivers it all and quite comfortably at that."

So much so that the Alfa Romeo Giulia Quadrifoglio was crowned "Car of Texas" and also took home the honours for "Performance Sedan of Texas" and so popular was it, that the Giulia took the title of "Most Drives" as the 52 TAWA motoring writers just couldn’t keep out of the Giulia’s driver’s seat.

With all these awards for how it looks and how it drives, its no surprise that classic car experts on both sides of the Atlantic are looking at the Alfa Romeo Giulia as a future classic Like many, many Alfa Romeos before it, these experts believe that in the coming years the Giulia will be a car to cherish.

The classic car experts at Hagerty highlight the Alfa Romeo Giulia Quadrifoglio’s stand-out combination of stunning Italian design and craftsmanship, race-inspired technologies and class-leading performance by adding the most powerful Alfa Romeo production car ever to its "Hot List" of future collectible vehicles.

"The Giulia is a true expression of La Dolce Vita," said McKeel Hagerty, CEO of Hagerty. "It’s the kind of car that makes you want to spend your time looking for twisty roads. The car has the ingredients to become a future classic."

It’s a view shared by Motor Klassik in Germany who presented the Giulia with its Future Classic award

But back to those awards and according to Top Gear Magazine, "The Giulia is modern and high-tech but the proposition is simple: engine, handling, beauty. Those are things we want from Alfa. The Giulia over-delivers."

If God is in the details, then its also where some of the awards are, because after spending two months evaluating 31 vehicle nominees and scoring each based on materials, ergonomics, driver information, safety, comfort, fit-and-finish and aesthetics, the editors at WardsAuto named the Alfa Romeo Giulia to the WardsAuto 10 Best Interiors List for 2017.

"From the F1-inspired steering wheel and creamy leather seats to the matte-finish genuine walnut trim on the doors, instrument panel and stylishly arrayed center console, the Giulia does its Italian design heritage proud," said Tom Murphy, senior editor of WardsAuto. "Our editors rave about the expertly applied metallic accents, outstanding build quality, artistic lines, the intuitive control screen that blends neatly into the instrument panel and the tidy white stitching that sweeps across the soft-touch black IP and upper door trim."

Crafted by Alfa Romeo artisans at the Cassino plant in Italy, the Giulia is a testament to Alfa Romeo’s perfect balance of engineering and emotion, creating a premium sports sedan for driving enthusiasts that stands out in the segment, and is luxurious and comfortable on the inside.

Nor is all about performance, style and luxury. The new Alfa Romeo Giulia has also been named ‘Safest New Car’ in the Carbuyer ‘Best Cars’ Awards.

"Testers praised the Giulia’s structural integrity and the ability of the Autonomous Emergency Braking system to work at higher speeds. With that hugely impressive adult occupant protection score, we've named it our Safest New Car," explains Carbuyer editor Stuart Milne "It also scored top marks this year in the Euro NCAP crash tests. It achieved a remarkable 98 per cent score for adult occupant protection, beating cars like the Mercedes E-Class and Volkswagen Tiguan."

But if there was an award for prescience, the ability to see what’s to come, it must go to the judges at the UK’s Fleet World because just weeks after its launch they lauded the Giulia with its "One to Watch" title and it is awarded to the car that the Fleet World team thinks will be an exciting and significant addition to the fleet sector over the coming year.

Commenting on the win, the Fleet World Honours judging panel noted, "The Giulia looks set to transform Alfa Romeo’s presence. A stylish return to the compact executive class after a five-year hiatus, it’s underpinned by a new chassis with a focus on driver enjoyment, it’s an exciting addition to the sector."

Given all the awards and titles it has won since that initial title, there could no more accurate prediction than that the Alfa Romeo Giulia was - and is - "one to watch" and possibly one that should invest in a new, larger trophy cabinet!

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